Top SaaS Tools for Businesses in 2022

Business owners are constantly looking for ways to improve sales, productivity, time management, marketing and have been turning to many of the hundreds of SaaS products currently available, and for good reason.

 Software as a Service, or SaaS, is a software distribution model and has become the fastest-growing segment in the IT industry. Companies of all sizes are using SaaS tools to scale their business and the pandemic has only increased the demand. People can now work from home using these applications on the internet, saving business owners money by not having to pay per use royalties. 

The concept behind SaaS is that all you require is an internet connection and you can hop on to a cloud-based platform anywhere, anytime. These applications serve a variety of purposes, and many have phone apps, allowing for use, literally anywhere with an internet connection. 

Choosing the right SaaS tools means that you need to do your research and determine your requirements. If you are like most businesses and require word processing, spreadsheets, file sharing, and communications, then you may want to look at Google’s Workspace. Perhaps you wish for something that connects clients with employees or even employees with other company’s employees. 

Some of the more popular SaaS applications are those that offer:

Customer relationship management

Customer Support

Internal communication

E-commerce platform


Time management, tracking and scheduling

Marketing and sales automation

Project management

Audio and video 


The applications are endless. Though the real power of SaaS platforms is the always-on cloud nature, backed by browser-based access. Likely the best part of using SaaS service providers is that many will offer a freemium account, where you can start small at no cost and upgrade to different service levels as your company and needs grow. 

This suite of apps makes an excellent way to introduce what SaaS tools do. That is, allow cloud access to some service that solves a problem. While the Google Workspace is free, the storage upgrades give the program more of a sense of pay-to-play, akin to other SaaS platforms.

Using the Google suite is almost mandatory for any business wanting to stay relevant. Employees can access documents from anywhere, and share documents with clients or vice versa. There’s no better creation suite for collaboration.

This program is a sales tool that lives in the cloud and comes with a companion mobile app that makes collecting customer information possible no matter where you are. What this program and sales tools like this do, is deliver an all-in-one solution for your sales team to track customers from lead to sale.

The software integrates contacts, leads, competitors, and marketing campaigns into one dashboard that organizes the information. It also manages different departments over different deals. 

If that wasn’t enough, HubSpot features a lead tracking platform that uses cookies to follow users across your website. It then shares all the data with Salesforce to connect anonymous users with real people. If you’re serious about lead generation, there’s no better tool than HubSpot. The best part? They offer a free plan. 

However, the real winning feature is Dropbox business. The business-level plan gives access to unlimited storage for any file type.

If you need to share files with clients or other company departments, there’s no better solution to long-term storage.

The platform offers APIs that integrate with systems you already use, including Salesforce and the Google Workspace. Streamlining your document signing into a one-click process saves time; making DocuSign a SaaS tool every business needs. By adding DocuSign integration, you can connect it with DynaFile for a complete document management system, providing you with a comprehensive paperless solution. 

In today’s age of instant communication and remote teams, keeping track of internal communication can be difficult.

Like most third-party apps, Slack also integrates well with other SaaS tools. Its API allows for consistent new integrations, but it already plays nice with Salesforce, Google, and more.

When you and your team members are working in collaboration, this app allows you to keep projects profitable and on track, while also tracking your: 




Project completion and payment date (all appear in one place)

Plan and estimate projects with real data, manage team capacity and workflow, invoice seamlessly, and get paid fast. Harvest Time allows you to keep all of your existing customers happy by ensuring their projects are on time.

And again, you guessed it, the app works seamlessly with other SaaS apps. Use Harvest Time Tracking and Salesforce together to follow client billing after a completed sale.

Using its AI-driven algorithm aids businesses in connecting and engaging with customers, creating optimized customer experiences through automated triggers. It works behind the scenes, automating many sales, marketing and support processes. 

Like most SaaS tools, ActiveCampaign comes with a free plan at the entry-level and user onboarding is incredibly easy. If you want to improve your customer retention rate while building your sales, check out this SaaS. 

It allows you to organize and easily manage all of your social media through an inbox, publishing, reporting, monitoring, and team collaboration tools. It is very user-friendly, allowing for multiple channels from different social media platforms, while also acting as a content management system for publishing. If you have a whole social media team, you can use Agorapulse as a collaboration tool when programming content for your social media accounts. 

Social media marketing has never been so easy. 

These apps are developed by Australia’s Atlassian, a software developer. While we don’t know how many tools you need, we can say that these are two project management tools that we use here in our office at ServerMania. 

As the industry’s leading SEO tool it is very easy to learn to use and provides traffic metrics on:





If you are not measuring the traffic on your landing pages, you need Google Analytics, especially if you run an E-commerce platform. 

What can it do for your business other than track and measure traffic?

Find your target audience

Understand user behavior and patterns

Create custom reports

Google Analytics conversion tracking

Improve online advertising with marketing analytics

Improve search engine optimization and content marketing

The SaaS tools your business needs all have something in common; they form ecosystems. Many of these platforms integrate to create a larger, custom business platform that helps your business run smoothly.

SaaS apps make managing everything from communication to marketing, to billing, all happen across a seamless workflow. Many of the platforms I have mentioned here will help your business thrive as they do for ours.


Leave a Reply

Your email address will not be published.